
Meaningful jewellery to express yourself
Add more colour to your everyday
You’re bold and you want to show off your personality. You love going out with friends and having a good time, and you know that getting dressed is all part of the fun (and a chance to be creative).
You just need gorgeous jewellery to polish off your outfits *and* show off your individuality!
The meaning behind Xuxa
Pronounced ‘shoo-sha’
As a female-owned brand focusing on female empowerment, I needed a name that fully embraced that energy.
Xuxa’ is the perfect choice because not only does it mean ‘queen’, it also means ‘XOXO’ a light-hearted way of expressing affection and friendship.
It’s a timeless phrase that represents hugs and kisses, love and community.
Jewellery focused on connection
With thoughtful details
Xuxa jewellery doesn’t just look good. Each style is designed to make you feel empowered, because every piece carries its own special meaning.
From evil eyes and Hamsa hands to zodiac signs and natural stones – even down to the colour choices – I carefully choose every element to help you feel connected to your jewellery, because it makes wearing each piece so much more personal.
I purposely design variations so you can find your favourite colours, symbols that resonate with you, and even the right size and length for your wardrobe.
Colourful pieces for a colourful community
Stackable, swappable styles for wearing and sharing with friends
When you wear layers of Xuxa jewellery, you get to be part of the Xuxa community. It’s an exclusive club for people who love all things colourful!
If you spot someone wearing a Xuxa piece, you know you’ve found a kindred spirit.
The ‘more is more’ aesthetic
Collectable pieces you’ll reach for again and again
At Xuxa, more is more. It’s not about buying in excess, it’s about the way you wear your jewellery.
You want to build up your jewellery box and layer your looks with lots of necklaces, bracelets, earrings and rings ready to mix, match and stack for the ultimate feel-good dressing. When we love how we look, that confidence radiates out into the world.
You are bright, fun and colourful, so dare to be drenched in jewellery. (There’s no such thing as ‘too much’ personality or jewellery.)
Coco Chanel said, ‘Always remove at least one thing before you walk out the door.’
I say, why not ADD one more? (Or three?)
Meticulous attention to detail
Making sure every piece is perfect

Hey, I’m Jodie! Brand owner, jewellery designer and detail-obsessed colour enthusiast.
I really care about every single piece of Xuxa jewellery.
I’ve been designing and developing products since 2012, and I’m meticulous about attention to detail. I spend a lot of time focusing on how the jewellery will sit on you and selecting the right materials – I love using shells, natural stones and genuine freshwater pearls.
All the little details make such a difference!
I love working with talented creatives and makers and seeing my ideas transform into products. It’s so satisfying seeing you wearing something I’ve designed from scratch – and I’m always up for a chat!
Customer service is everything
You deserve personalised, *human* support
When you buy from Xuxa, you get:
- Fast, helpful responses to your queries.
- Your orders posted quickly (dispatched within 24 hours on weekdays and 48 hours on weekends!).
- Easy returns and aftercare service with a real human.
I’m here for you no matter what, so I’ll do whatever I can to make sure you’re happy.
Ready to find something that’s truly you?
Discover your next favourite Xuxa style…